Chapter One
OBJECTIVE OF THE STUDY
The study aims to investigate price tariffs and consumers’ value perception of electricity marketing in Nigeria
The specific objectives are;
CHAPTER TWO
REVIEW OF RELATED LITERATURE
PREAMBLE
This chapter reviews the literature on analysis of pricing tariff and consumers’ perception of electricity marketing in Nigeria. It discusses issues relating to the subject of discourse from different perspectives, with a view of giving a theoretical and empirical foundation to the study
EVOLUTION OF THE NIGERIAN ELECTRICITY MARKET
The first utility company, the Nigerian Electricity Supply Company was established in 1929. However, electricity generation in Nigeria had started over 30 years before its establishment way back in 1896. Despite the various efforts of the state-owned utility (which operated as a monopoly) to manage the market to provide efficient electricity, it became clear that by the late 1990s that the Nigerian electricity market was failing to meet Nigerian’s electricity needs (KPMG, 2013). Hence, the National Electric Power Policy of 2001 commenced the power sector reform in Nigeria, leading to several other reforms over the last decades. From 1999 to date, there have been significant strides in the reform of the power sector. The advent of democracy in 1999, after decade of continuous military rule, brought some hope to the sector. The then President Olusegun Obasanjo signed on to power sector reform with the establishment of a committee to draft a new enabling law that was passed in 2003 and finally signed into law in 2005 as the Electric Power Sector Reform Act (EPSRA). The EPSRA was to provide the legislative and institutional frameworks for the transformation of the electricity supply industry (ESI) from a vertically integrated, state owned, supply system to an unbundled system that will be run by the private sector. It was to follow the largely successful model of the reform of the telecommunication industry in the country. However, the dynamics of the Nigerian political system after the exit of Obasanjo in 2007 led to the suspension of the electric sector reform by the Yar’Adua Administration for two years mainly to probe the alleged corruption associated with the various contracts awarded under the former administration for the building of seven new power plants under the National Integrated Power Plan (NIPP). According to Adenikinju (2014), to most observers, the suspension of the projects for two years reversed the progress made in the privatization process and delayed it by several years at a huge loss to the economy. The arrival of Dr. Goodluck Jonathan changed the calculus for those who had earlier canvassed for the revision of the electricity sector reform. Thus, the new president launched a new power sector road map, constitute new organizational structures that are fairly independent of the bureaucracy in the Federal Ministry of Power and the Power Holding Company of Nigeria (PHCN): the holding company that was set up as a transitional company to midwife the sale of the assets of the National Electricity Power Authority (NEPA) – the highly unpopular state utility in charge of power supply in Nigeria.
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CHAPTER THREE
METHODOLOGY
In this chapter, the research methods that were used for the study are presented. It is arranged based on the following sub-headings: research design, area of the study, population of the study, sample and sampling technique, instrumentation, validation of the instrument, reliability of the instrument, method of data collection, and method of data analy
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